Idea canvas
Monthly content service for independent dental clinics
Write and schedule posts, emails and short videos so independent dental clinics stay visible without doing it themselves.
Cost and time are rough estimates to compare ideas, not forecasts.
- Can start with very little money
- Can start on a few hours a week
01Problem
02Customer
03First version
04Your angle
05Where to find customers
06How it makes money
07Costs
08Number to track
09Your edge
Main risks
- Clients may not see results quickly, so agree on what you will report each month.
- Scope creep: write down exactly what the package includes.
Test it in 7 days, before you build
- Day 1List 20 independent dental clinics you can actually reach, and how you will contact each one.
- Days 2 and 3Talk to at least five of them. Ask how they handle appointments today, what it costs them and what they have already tried. Listen more than you pitch.
- Day 4Write a one page offer: who it is for, the result, what is included and the price.
- Day 5Send the offer to everyone you spoke to and to 15 more on your list.
- Day 6Ask two or three of them to book a first paid job or a paid pilot at a set date.
- Day 7Decide. Money or a firm commitment from a few people is a good sign to start. Polite interest is not. If it is a no, change one thing (who, problem or price) and run the week again.
Pressure test it with AI
Opens a prompt that asks ChatGPT or Claude to act as a skeptical advisor: likely reasons it fails, what to check about competitors, and questions for real customers. Check anything it states before you rely on it.